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Did you know that members of Gen Z, born between 1997 and 2010, have an average attention span of eight seconds, compared to 12 seconds for Millennials? As the first digital natives, this generation is a cultural force and consumer base like no other – and they bring a maze of contradictions and challenges for marketing teams looking to reach them.

Our new report, “Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising,” takes an in-depth look at this coveted cohort’s motivations and preferences around advertising and how marketers can build relationships with them. See some of the key takeaways below, and download the full report here.

Reaching Gen Z

 

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